High impact at front of store.
Free-Standing Display Units (FSDUs) will be familiar a very familiar sight to everyone who visits supermarkets and high street retailers. These temporary structures are used to push products right into shoppers’ line of sight at the most highly trafficked areas of the store.
It comes as no surprise that the price that the manufacturer of the goods pays to the retailer for the benefit of the prime location is very substantial (and in some cases, positively eye-watering!).
There are also a raft of logistical and heath & safety considerations. All of which makes the manufacturer’s decision to deploy FSDUs a serious one, that must yield very substantial results; in terms of both actual sales and awareness of the product/brand.
The FSDU must capture and retain the shopper’s attention. It must deliver an appropriate message, quickly and succinctly. It must be fully stocked and the products easy to reach. And, it must be safe and easy to bring into the store. It is in effect, a piece of 3-dimensional, interactive advertising.
We’ve included this as primarily a ‘print’ piece, but we think that it has a reasonable claim to also be included in ‘advertising’ and ‘brand’.
On a coffee table full of publications, how do you ensure that it’s your brochure that gets picked up?
A lot like playing a musical instrument in a band – a good piece of print has purpose, is recognisable and leaves space [for the information] to breathe.
We apply the same principles and attention to detail to print as we do to all other media – the hooks & triggers, simplicity & ease of navigation, and integration with the wider brand and product message.
We recognise that for a variety of reasons the prevalence of print is shifting under the limelight of electronic communications and media (iPads, Kindles, mobile devices and of course, email, et al). But far from shrinking away, print has new purpose as a tangible format for delivering a message.
Besides the design work, we specify the print, handle the production, delivery and fulfilment (where necessary) and also storage if required.
We produce print in all languages. We can also supply the work as interactive PDFs (like mini downloadable websites) so that clients can distribute it via email and their website