We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.

PRINT: Micro-brochure: IGD Shoppertrack

 

The grocery industry think-tank, IGD, gathers together vast amounts of data from its research activities. IGD wanted to provide its members with some thought-provoking  snapshots of some of the key numbers so as to raise awareness of and promote its new Shoppertrack product.

By standing up on desks like a greetings card, but still being pocket size, the micro-brochure was more 3-dimensional and portable than a traditional brochure.

Such was the success of the first Shoppertrack micro-brochure, that it was subsequently repeated when the next batch of hot facts became available.

 

OUR TAKE ON PRINT:

On a coffee table full of publications, how do you ensure that it’s your brochure that gets picked up?

A lot like playing a musical instrument in a band – a good piece of print has purpose, is recognisable and leaves space [for the information] to breathe.

We apply the same principles and attention to detail to print as we do to all other media – the hooks & triggers, simplicity & ease of navigation, and integration with the wider brand and product message.

We recognise that for a variety of reasons the prevalence of print is shifting under the limelight of electronic communications and media (iPads, Kindles, mobile devices and of course, email, et al). But far from shrinking away, print has new purpose as a tangible format for delivering a message.

Besides the design work, we specify the print, handle the production, delivery and fulfilment (where necessary) and also storage if required.

We produce print in all languages. We can also supply the work as interactive PDFs (like mini downloadable websites) so that clients can distribute it via email and their website.

 

© 2015 PDA Marketing
Call us: +44 (0)1372 879343
Email us: marketing@pdalimited.com

PDA Limited,
Maple House, Manor Green Road, Epsom, Surrey KT19 8RN