IRYS is an award-winning, dynamic and inspirational training and development consultancy. Feedback from IRYS’s clients described that the company was energetic, bright and had a substantial, business-like approach to the delivery of its products and services.
These attributes were incorporated into the design of the website as was IRYS’s very unique visual style. At the start of 2014, to further enhance the visitor experience we updated the website to install interactive icons as the primary means of navigation.
This combination of values and the ease of navigation makes the IRYS website immediately discernible from its competitors and memorable for potential clients.
OUR TAKE ON E-MARKETING/COMMUNICATION:
“What’s in it for me?”
(You’ll need to have an answer to this one fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise it’s all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.