Philips AVENT products are renowned for their quality, safety and innovative approach for babies and young children. The product portfolio recently broadened to encompass the needs of a wider age range of children and their families/parents.
Philips annually embarks upon a series stands at UK babyshows; where consumers can find out about the whole AVENT range as well as being able to purchase products to take home.
The benefits of allowing parents and families to experience the products (and brand) at first hand is well-proven. So, the stands were designed to provide clear visibility of the product offering and to help to lead the consumer through the AVENT story. It enabled them to obtain personal advice from Philips staff and to interact with the product – thereby focussing their purchasing intent and likelihood of recommendation to their friends and family.
OUR TAKE ON EXPERIENTIAL:
Recent research suggested that most consumers wishing to purchase a television set had not decided exactly which make/model to purchase before they visited the high street electrical retailer – but that they did make their decision, on average, 35 minutes after entering the shop.
A decision-maker’s purchase/selection intent is greatly influenced by the experience of interacting with the product at first hand.
It’s not just what you say or show that’s important – it’s also how your customers feel having experienced what you have to offer.
Think about moving home – certainly, you’ll have a check-list of must-have attributes for the new residence, but as property experts will comment; the house-hunters are also looking to buy into the lifestyle that they perceive the new home will give them.
So, we encourage our clients to consider the entire customer journey, so that every aspect of the product experience is brought together in concert to add strength and presence to the product and brand.
We produce the format and the platforms for the means to take the product to the target audience and then for follow-up contact and regular updates to keep the product (and brand) front-of-mind.