We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.

EXPERIENTIAL: Demo room: NEC at The O2

 

As one of the key partners of The O2 in London, NEC was given a large room beneath the very seats of the stadium  itself.

The room was designed and built as a showcase of the latest NEC technology in a completely interactive environment so that when NEC’s clients were brought in to the room they could experience, at first hand, the benefits of the products.

Far from just an A/V showroom, this environment was an adaptable, working showpiece.

 

OUR TAKE ON EXPERIENTIAL:

Recent research suggested that most consumers wishing to purchase a television set had not decided exactly which make/model to purchase before they visited the high street electrical retailer – but that they did make their decision, on average, 35 minutes after entering the shop.

A decision-maker’s purchase/selection intent is greatly influenced by the experience of interacting with the product at first hand.

It’s not just what you say or show that’s important – it’s also how your customers feel having experienced what you have to offer.

Think about moving home – certainly, you’ll have a check-list of must-have attributes for the new residence, but as property experts will comment; the house-hunters are also looking to buy into the lifestyle that they perceive the new home will give them.

So, we encourage our clients to consider the entire customer journey, so that every aspect of the product experience is brought together in concert to add strength and presence to the product and brand.

We produce the format and the platforms for the means to take the product to the target audience and then for follow-up contact and regular updates to keep the product (and brand) front-of-mind.

© 2015 PDA Marketing
Call us: +44 (0)1372 879343
Email us: marketing@pdalimited.com

PDA Limited,
Maple House, Manor Green Road, Epsom, Surrey KT19 8RN