LED lightbulbs, at an affordable price point, have come on leaps and bounds in just the last 2 or 3 years. Sophisticated consumers understand the jargon, but for everyone else the benefits of the product need to be made clear, where more often than not the reasons for switching from ‘old fashioned’ lightbulbs to LED bulbs being running costs and longevity.
Where the basis of a business is e-commerce, the shopfront has to be clear, enticing and memorable. You can count on your competitors striving for the attention of your customers and the democracy of the internet allows them to do exactly that.
And, factor in that if your banner pops up on a third party website, it’ll have only 1.2 seconds to grab the reader’s attention before they move on.
You’ll forgive the pun therefore, if we suggest that the targeted audience for these banners/ads had to ‘get it’ in a flash!
OUR TAKE ON E-MARKETING/COMMUNICATION:
“What’s in it for me?”
(You’ll need to have an answer to this one fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise it’s all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.