IGD leads and is engaged in a many charitable projects within the food and grocery industry and they publish an annual report on this activity. IGD is aware that ‘traditional’ annual reports can fall into the trap of simply containing a lot of numbers (that most people won’t bother to read) and what is so often missing from the story is the human impact.
The Impact Report brought the outcomes of IGD’s charitable work to life. Brilliant and aspirational imagery was employed to make the report glow – both in print and via electronic delivery as an iPDF.
The use of an iPDF to present the report has proven very successful and the report is now in its third consecutive year of production/publication.
OUR TAKE ON E-MARKETING/COMMUNICATION:
‘What’s in it for me?’…
(You’ll need to have an answer to this one – fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise it’s all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) – and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.