The presentation style of this report was intended to be discussion-provoking, but not to be leading or overbearing. The sponsors wanted to encourage the readers to make up their own minds about the subject matter.
Taking its cues from the style of ‘government white papers’ the design offered a serious face, whilst also introducing some of the human personalities of its sponsors.
Following meetings and presentations, the sponsors encourage audiences to download the report and take it away with them straight away; which entails mobile downloads and small screens. With that in mind, clarity (and file size) was going to be very important. If we had a ‘common sense’ category on this website, this piece would be right at home therein!
OUR TAKE ON E-MARKETING/COMMUNICATION:
‘What’s in it for me?’…
(You’ll need to have an answer to this one – fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise it’s all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) – and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.