‘Industrial strength communicators’ Cadence, wanted to publish information from their sponsored Attitudes To UK Industry study, through a snapshot report of the data that had been gathered.
Approachability has of course, to be balanced with an appropriate measure of ‘seriousness’. To meet this requirement, we took inspiration from road traffic signs to produce immediately recognisable symbols and icons; thereby reducing the effort required from readers to associate with the information that was being delivered.
OUR TAKE ON E-MARKETING/COMMUNICATION:
‘What’s in it for me?’…
(You’ll need to have an answer to this one – fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise it’s all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) – and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.