Following the success of the 2011 Impact Report, 2012’s was to be an ‘evolution of a familiar theme’. It would then, take its flavour from the tone of the previous year’s, but with a sharp refresh of accents and a few twists in the mix.
The Impact Report is engineered to stand apart from most ‘traditional’ annual reports, in that it focuses upon the human impact of IGD’s work (rather than purely bombarding the reader with walls of numbers). Vibrant colours and natural forms were deployed to convey the themes of the chapters.
It’s the latest in a series of recent IGD publications that were intended for transmission primarily (if not entirely) by electronic means.
OUR TAKE ON E-MARKETING/COMMUNICATION:
‘What’s in it for me?’…
(You’ll need to have an answer to this one – fast.)
Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core.
Although there are a few situations where truly dramatic animation is required, we recognise it’s all too easy to over-engineer electronic media.
We add value to items such as brochures, newsletters and documents by making them interactive pieces so that the target readership have the option to receive only as much information as they require (increasing their value and relevance to the readers) – and at the same time, providing links back to the publisher, thereby closing the loop and promoting the overall message.
With all website activity, we deploy confidential tracking codes so that we can track keyword activity and every aspect of the journey that visitors have to your website: How long they stayed on your site, which pages engaged them most, where (geographically) were they visiting from. And that’s just for starters. We share this detail with our clients to track the return on investment as well as to inform future strategy.