We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

  >>>We recently helped one client save £400,000.00 on their marketing spend and saved another client almost £100,000.00 on their spend.<<< Over the years, PDA has specified, procured and managed almost every form of marketing activity and asset  there is. So, we know how much they really cost, and, when and how they should be…

PRINT: Micro-brochure: IGD Shoppertrack

PRINT: Micro-brochure: IGD Shoppertrack

  The grocery industry think-tank, IGD, gathers together vast amounts of data from its research activities. IGD wanted to provide its members with some thought-provoking  snapshots of some of the key numbers so as to raise awareness of and promote its new Shoppertrack product. By standing up on desks like a greetings card, but still…

E-MARKETING/COMMS: Interactive sales brochure [concept]: IGD trade briefing

E-MARKETING/COMMS: Interactive sales brochure [concept]: IGD trade briefing

  When you have a substantial (e)mailing list of customers, an interactive PDF provides an instant, downloadable, interactive environment for your target audience to take away. iPDFs such as these for IGD, for seminars with Sainbury’s, augments traditional printed brochure activity and offers a more tailored approach to catering for  customers’ contact preferences. The iPDF…

PRODUCTION: Point Of Purchase unit: Philips Sonicare

PRODUCTION: Point Of Purchase unit: Philips Sonicare

There’s no better form of promotion than putting the product into the hands of your target market. And, in the professional healthcare sector, you actually have two levels of customers to directly engage with. Your product needs to appeal to (dental) professionals so that they in turn will recommend it to their patients. These Point…

E-COMMS / PRINT: Download and printable PDF: UK PLC report

E-COMMS / PRINT: Download and printable PDF: UK PLC report

The presentation style of this report was intended to be discussion-provoking, but not to be leading or overbearing. The sponsors wanted to encourage the readers to make up their own minds about the subject matter. Taking its cues from the style of ‘government white papers’ the design offered a serious face, whilst also introducing some…

PRINT: Insurance sector poster: Ageas

PRINT: Insurance sector poster: Ageas

    Insurance company, Ageas, wanted to ensure that all of its motor insurance agents complied with new requirements concerning valid registrations. This poster carried the message in an interactive format – by telling the story as it was unfolded in 3 stages, from the A4 envelope it arrived in to a giant A1 poster…

PRODUCTION: Free Standing Display Unit: Philips Sonicare

PRODUCTION: Free Standing Display Unit: Philips Sonicare

High impact at front of store. Free-Standing Display Units (FSDUs) will be familiar a very familiar sight to everyone who visits supermarkets and high street retailers. These temporary structures are used to push products right into shoppers’ line of sight at the most highly trafficked areas of the store. It comes as no surprise that…

E-MARKETING/COMMS: Interactive PDF: PDA legal services

E-MARKETING/COMMS: Interactive PDF: PDA legal services

Click here to download the iPDF PDA’s legal sector team wanted to offer a brochure of their legal products to the widest possible audience. It’s considered good practice in the legal sector to share learning and information and so this virtual catalogue was deployed in preference to traditional print, so that it would be shared…

E-COMMS / PRINT: Download and printable PDF: Attitudes To UK Industry study

E-COMMS / PRINT: Download and printable PDF: Attitudes To UK Industry study

A very good way to make data understood is to make it approachable. ‘Industrial strength communicators’ Cadence, wanted to publish information from their sponsored Attitudes To UK Industry study, through a snapshot report of the data that had been gathered. Approachability has of course, to be balanced with an appropriate measure of ‘seriousness’. To meet…

BRAND / PRINT: Certificates: IRYS

BRAND / PRINT: Certificates: IRYS

Give credit where it’s due! IRYS is a dynamic training and development consultancy. It’s delivery of training courses match the vibrancy of its brand and so therefore, do the certificates that are issued to candidates who attend the sessions. Hanging a certificate on a wall is feather in your cap. And, like a display feather,…

E-COMMS / PRINT: Emailed and printed PDF: Ageas escape of water campaign

E-COMMS / PRINT: Emailed and printed PDF: Ageas escape of water campaign

  This is an example of a piece of e-communication that was intended to reduce business and consumer spend(!) by encouraging businesses and consumers to check their building’s water pipes to avoid an escape of water over the Winter period. We are all only too familiar with the deluge of spam in our email inboxes…

E-COMMS / PRINT: iPDF and printed brochure: IGD Impact Report 2011

E-COMMS / PRINT: iPDF and printed brochure: IGD Impact Report 2011

IGD leads and is engaged in a many charitable projects within the food and grocery industry and they publish an annual report on this activity. IGD is aware that ‘traditional’ annual reports can fall into the trap of simply containing a lot of numbers (that most people won’t bother to read) and what is so…

E-COMMS / PRINT: Interactive PDF: IGD water resource report

E-COMMS / PRINT: Interactive PDF: IGD water resource report

IGD provides research and analysis to governments, large corporations and other industry-leading organisations. They are concerned with the accessibility and proliferation of that information across the right channels and so a dual-pronged methodology was used to deliver the report. The report was printed and delivered in paper. It was also constructed as an interactive-PDF that was subsequently…

PRINT: Event brochure: IGD Skills Summit

PRINT: Event brochure: IGD Skills Summit

  As many as 1 in 7 of all jobs in the UK are directly connected with the grocery industry, yet the sector sometimes struggles to attract and retain suitable employees. IGD devised and hosted their Skills Summit to promote awareness and discussion of the issue. The brochure that accompanied the event brought the issue…

EXPERIENTIAL: Training event management: Philips

EXPERIENTIAL: Training event management: Philips

    Philips wanted to host an event to provide training to specialist sales teams to help drive awareness and sales of a new health & wellbeing product. Such events take place ‘behind the scenes’ but are critical to the successful launch and deployment of specialist consumer products. The room (a gallery in central London)…

PRINT: Product & services catalogue / Corporate brochure: MWH

PRINT: Product & services catalogue / Corporate brochure: MWH

  Wallingford Software commissioned a catalogue of their water management software. The catalogue would not only provide solid case studies as working examples of the products, but also include details of the heritage and vision of the company. Potentially then, there would be a lot of copy! The elegance of the cover set the tone…

PRINT / EXPERIENTIAL: Corporate event materials: IGD clapperboard invitations

PRINT / EXPERIENTIAL: Corporate event materials: IGD clapperboard invitations

                      IGD’s events for their members are anything but ordinary. Based upon a big night a out at a glamorous hotel, the venue and the materials were produced around the theme of a movie premiere. Taking a very tactile and novel approach, and wanting to…

PRINT: Product & services catalogue / Corporate brochure: Ergro

PRINT: Product & services catalogue / Corporate brochure: Ergro

  Building construction and refurbishment company, Ergro, recognised that not all of their potential customers wanted all of their products and services, so we produced an adaptable brochure in the form of a folder and separate inserts. Stepping away from traditional building site images, we used images of forms from the natural world to describe…

PRINT / EXPERIENTIAL: Evaluation brochure: Philips Shavers

PRINT / EXPERIENTIAL: Evaluation brochure: Philips Shavers

  One of the best ways to sell a product or service is to create ambassadors for it. This brochure was part of a pack that was given to retail staff so that they could evaluate a flagship product. By encouraging the evaluators to question and provide comments, they became thoroughly engaged with the product…

Our take on PRINT and PRODUCTION

Our take on PRINT and PRODUCTION

On a coffee table full of publications, how do you ensure that it’s your brochure that gets picked up? A lot like playing a musical instrument in a band – a good piece of print has purpose, is recognisable and leaves space [for the information] to breathe. We apply the same principles and attention to…

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