We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
BRAND (ALIGNMENT): Brand/logo guidelines tool: Simply Guidelines

BRAND (ALIGNMENT): Brand/logo guidelines tool: Simply Guidelines

Simply Guidelines was developed by PDA’s brand implementation team in response to the growing demand for clarity and consistency in the general deployment of brands and logos. We supply the product directly to the end-user organisation or via ‘white-label’ through PR and strategic agencies. Thinking from the point of view of someone working within an organisation who…

EXPERIENTIAL: Trade show stands: Philips Sonicare. AN AWARD WINNER!

EXPERIENTIAL: Trade show stands: Philips Sonicare. AN AWARD WINNER!

  An award winner! Officially voted the Best Large Stand at the BDIA show! Philips Sonicare had a lot to talk to dental professionals about at this event. There was a new flagship electronic toothbrush and a ground-breaking electronic flossing product, and Philips was also entering the tooth-whitening market. The Philips Sonicare stands were developed…

EXPERIENTIAL: Shopping centre roadshow: Philips at Westfield

EXPERIENTIAL: Shopping centre roadshow: Philips at Westfield

To influence purchase intent, there’s nothing more effective than taking the product to the customer; especially at Christmas time. And, there was a double-whammy here! Philips had two sets of customers to satisfy; the general public and Boots. Philips wanted to raise awareness of their products as Christmas gifts and drive sales through Boots. Members…

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Over the years, PDA has specified, procured and managed almost every form of marketing activity and asset  there is. So, we know how much they really cost, and, when and how they should be used. In tough times, when budgets are cut, brand and marketing activity is often curtailed or simply stopped. Sales start to…

EXPERIENTIAL: Exhibition stand: Philips AVENT

EXPERIENTIAL: Exhibition stand: Philips AVENT

Philips AVENT products are renowned for their quality, safety and innovative approach for babies and young children. The product portfolio recently broadened to encompass the needs of a wider age range of children and their families/parents. Philips annually embarks upon a series stands at UK babyshows; where consumers can find out about the whole AVENT range as well…

EXPERIENTIAL: Trade show/exhibition stand: The Anti-Ageing Show

EXPERIENTIAL: Trade show/exhibition stand: The Anti-Ageing Show

Philips had not one, but three, innovative skincare products to show to visitors of the Anti-Ageing Show. These were premium products and needed a premium, but accessible, platform for their introduction to prospective purchasers. The layout of the stand made it very easy for visitors to access and actually try the products, there and then….

PRODUCTION: Point Of Purchase unit: Philips Sonicare

PRODUCTION: Point Of Purchase unit: Philips Sonicare

There’s no better form of promotion than putting the product into the hands of your target market. And, in the professional healthcare sector, you actually have two levels of customers to directly engage with. Your product needs to appeal to (dental) professionals so that they in turn will recommend it to their patients. These Point…

EXPERIENTIAL: Demo room: NEC at The O2

EXPERIENTIAL: Demo room: NEC at The O2

  As one of the key partners of The O2 in London, NEC was given a large room beneath the very seats of the stadium  itself. The room was designed and built as a showcase of the latest NEC technology in a completely interactive environment so that when NEC’s clients were brought in to the…

EXPERIENTIAL: Training event management: Philips

EXPERIENTIAL: Training event management: Philips

    Philips wanted to host an event to provide training to specialist sales teams to help drive awareness and sales of a new health & wellbeing product. Such events take place ‘behind the scenes’ but are critical to the successful launch and deployment of specialist consumer products. The room (a gallery in central London)…

EXPERIENTIAL: Trade show/exhibition stand: Philips Sonicare FlexCare launch

EXPERIENTIAL: Trade show/exhibition stand: Philips Sonicare FlexCare launch

  When Philips Sonicare launched their newest innovation, the FlexCare electronic toothbrush, to the UK dental sector, they wanted to ensure that their visitors understood the product inside out. The stand was built to usher visitors through a journey – learning about the heritage of the product through demonstrations and actually trying the product (that…

Our take on PROJECT MANAGEMENT and IMPLEMENTATION

Our take on PROJECT MANAGEMENT and IMPLEMENTATION

Micro detail from a helicopter viewpoint. We don’t sit in a single discipline/media silo, which means that we offer the bigger picture to our clients by bringing together the knowledge and experience from across all of our marketing activities to inform communication strategy and activation. Whether or not we’ve been involved in the strategic development…

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Call us: +44 (0)1372 879343
Email us: marketing@pdalimited.com

PDA Limited,
Maple House, Manor Green Road, Epsom, Surrey KT19 8RN