We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
EXPERIENTIAL: Trade show stands: SwissCell at The Professional Beauty Show

EXPERIENTIAL: Trade show stands: SwissCell at The Professional Beauty Show

Super-premium skincare brand, SwissCell, had  been introduced to consumers at The AntiAgeing Show only a few months prior to this next outing; at The Professional Beauty Show. At The Professional Beauty Show the primary audience were the owners and buyers for spas, apothecaries and boutiques from all over the UK. As was the case at The AntiAgeing…

EXPERIENTIAL: Trade show stands: SwissCell at The AntiAgeing Show

EXPERIENTIAL: Trade show stands: SwissCell at The AntiAgeing Show

  SwissCell is a super-premium brand in the skincare sector; when it introduced itself to UK consumers with its first exhibition presence it was critical that the stand design and build, alongside the visitor journey, exemplified the persona and quality of the brand. As a prelude to the UK introduction, their products had been available through exclusive spas…

EXPERIENTIAL: Trade show stands: Philips Sonicare. AN AWARD WINNER!

EXPERIENTIAL: Trade show stands: Philips Sonicare. AN AWARD WINNER!

  An award winner! Officially voted the Best Large Stand at the BDIA show! Philips Sonicare had a lot to talk to dental professionals about at this event. There was a new flagship electronic toothbrush and a ground-breaking electronic flossing product, and Philips was also entering the tooth-whitening market. The Philips Sonicare stands were developed…

EXPERIENTIAL: Shopping centre roadshow: Philips at Westfield

EXPERIENTIAL: Shopping centre roadshow: Philips at Westfield

To influence purchase intent, there’s nothing more effective than taking the product to the customer; especially at Christmas time. And, there was a double-whammy here! Philips had two sets of customers to satisfy; the general public and Boots. Philips wanted to raise awareness of their products as Christmas gifts and drive sales through Boots. Members…

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

  >>>We recently helped one client save £400,000.00 on their marketing spend and saved another client almost £100,000.00 on their spend.<<< Over the years, PDA has specified, procured and managed almost every form of marketing activity and asset  there is. So, we know how much they really cost, and, when and how they should be…

EXPERIENTIAL: Exhibition stand: Philips AVENT

EXPERIENTIAL: Exhibition stand: Philips AVENT

Philips AVENT products are renowned for their quality, safety and innovative approach for babies and young children. The product portfolio recently broadened to encompass the needs of a wider age range of children and their families/parents. Philips annually embarks upon a series stands at UK babyshows; where consumers can find out about the whole AVENT range as well…

EXPERIENTIAL: Trade show/exhibition stand: The Anti-Ageing Show

EXPERIENTIAL: Trade show/exhibition stand: The Anti-Ageing Show

Philips had not one, but three, innovative skincare products to show to visitors of the Anti-Ageing Show. These were premium products and needed a premium, but accessible, platform for their introduction to prospective purchasers. The layout of the stand made it very easy for visitors to access and actually try the products, there and then….

PRODUCTION: Point Of Purchase unit: Philips Sonicare

PRODUCTION: Point Of Purchase unit: Philips Sonicare

There’s no better form of promotion than putting the product into the hands of your target market. And, in the professional healthcare sector, you actually have two levels of customers to directly engage with. Your product needs to appeal to (dental) professionals so that they in turn will recommend it to their patients. These Point…

EXPERIENTIAL: Demo room: NEC at The O2

EXPERIENTIAL: Demo room: NEC at The O2

  As one of the key partners of The O2 in London, NEC was given a large room beneath the very seats of the stadium  itself. The room was designed and built as a showcase of the latest NEC technology in a completely interactive environment so that when NEC’s clients were brought in to the…

EXPERIENTIAL: Training event management: Philips

EXPERIENTIAL: Training event management: Philips

    Philips wanted to host an event to provide training to specialist sales teams to help drive awareness and sales of a new health & wellbeing product. Such events take place ‘behind the scenes’ but are critical to the successful launch and deployment of specialist consumer products. The room (a gallery in central London)…

EXPERIENTIAL: Exhibition stand graphics: IGD Impact campaign

EXPERIENTIAL: Exhibition stand graphics: IGD Impact campaign

  As part of its Impact campaign, IGD wanted a 5m run of exhibition panels that described the impact that IGD’s work had on the food and grocery industry. Just as they are designed do in the natural environment, the striking colours from the nature images lured exhibition delegates in to read the copy on…

EXPERIENTIAL: Trade show/exhibition stand: Philips Sonicare FlexCare launch

EXPERIENTIAL: Trade show/exhibition stand: Philips Sonicare FlexCare launch

  When Philips Sonicare launched their newest innovation, the FlexCare electronic toothbrush, to the UK dental sector, they wanted to ensure that their visitors understood the product inside out. The stand was built to usher visitors through a journey – learning about the heritage of the product through demonstrations and actually trying the product (that…

EXPERIENTIAL: Trade show stand: Novartis Pharmaceuticals

EXPERIENTIAL: Trade show stand: Novartis Pharmaceuticals

  When you’re selling to doctors and medical trusts, you have have to be more than sure that you have all of the answers. In the past, that meant a lot of blurb on pharmaceutical trade show stands – not surprising, when of course, the customers are purchasing for someone else and can’t actually try…

PRINT / EXPERIENTIAL: Corporate event materials: IGD clapperboard invitations

PRINT / EXPERIENTIAL: Corporate event materials: IGD clapperboard invitations

                      IGD’s events for their members are anything but ordinary. Based upon a big night a out at a glamorous hotel, the venue and the materials were produced around the theme of a movie premiere. Taking a very tactile and novel approach, and wanting to…

PRINT / EXPERIENTIAL: Evaluation brochure: Philips Shavers

PRINT / EXPERIENTIAL: Evaluation brochure: Philips Shavers

  One of the best ways to sell a product or service is to create ambassadors for it. This brochure was part of a pack that was given to retail staff so that they could evaluate a flagship product. By encouraging the evaluators to question and provide comments, they became thoroughly engaged with the product…

Our take on EXPERIENTIAL

Our take on EXPERIENTIAL

  Recent research suggested that most consumers wishing to purchase a television set had not decided exactly which make/model to purchase before they visited the high street electrical retailer – but that they did make their decision, on average, 35 minutes after entering the shop. A decision-maker’s purchase/selection intent is greatly influenced by the experience…

© 2015 PDA Marketing
Call us: +44 (0)1372 879343
Email us: marketing@pdalimited.com

PDA Limited,
Maple House, Manor Green Road, Epsom, Surrey KT19 8RN