We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
E-MARKETING / ADVERTISING: Web banners: LEDChoice

E-MARKETING / ADVERTISING: Web banners: LEDChoice

LED lightbulbs, at an affordable price point, have come on leaps and bounds in just the last 2 or 3 years. Sophisticated consumers understand the jargon, but for everyone else the benefits of the product need to be made clear, where more often than not the reasons for switching from ‘old fashioned’ lightbulbs to LED…

E-MARKETING: Website and brand: IRYS

E-MARKETING: Website and brand: IRYS

IRYS is an award-winning, dynamic and inspirational training and development consultancy. Feedback from IRYS’s clients described that the company was energetic, bright and had a substantial, business-like approach to the delivery of its products and services. These attributes were incorporated into the design of the website as was IRYS’s very unique visual style. At the…

E-MARKETING: Website: The Guild of Entrepreneurs

E-MARKETING: Website: The Guild of Entrepreneurs

The heritage of the Guilds in the City of London spans 700 years and so establishing a new City Guild is nothing short of a historic moment. Being part of the fabric of a Guild is an honour for those involved, with clarity about the Guild’s message and purpose being paramount from the outset. We were delighted…

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Over the years, PDA has specified, procured and managed almost every form of marketing activity and asset  there is. So, we know how much they really cost, and, when and how they should be used. In tough times, when budgets are cut, brand and marketing activity is often curtailed or simply stopped. Sales start to…

E-MARKETING/COMMS: Interactive sales brochure [concept]: IGD trade briefing

E-MARKETING/COMMS: Interactive sales brochure [concept]: IGD trade briefing

  When you have a substantial (e)mailing list of customers, an interactive PDF provides an instant, downloadable, interactive environment for your target audience to take away. iPDFs such as these for IGD, for seminars with Sainbury’s, augments traditional printed brochure activity and offers a more tailored approach to catering for  customers’ contact preferences. The iPDF…

E-COMMS / PRINT: Download and printable PDF: UK PLC report

E-COMMS / PRINT: Download and printable PDF: UK PLC report

The presentation style of this report was intended to be discussion-provoking, but not to be leading or overbearing. The sponsors wanted to encourage the readers to make up their own minds about the subject matter. Taking its cues from the style of ‘government white papers’ the design offered a serious face, whilst also introducing some…

E-MARKETING: Website and brand: AMS Website

E-MARKETING: Website and brand: AMS Website

AMS is a strategic management consultancy that provides integrated support, guidance and leadership to organisations as they approach operational/structural change or realignment to address external influences, or the introduction of a new or improve product or service. The work that AMS conducts is complex and brings together every relevant strand of an organisation. It was…

E-MARKETING/COMMS: Interactive PDF: PDA legal services

E-MARKETING/COMMS: Interactive PDF: PDA legal services

Click here to download the iPDF PDA’s legal sector team wanted to offer a brochure of their legal products to the widest possible audience. It’s considered good practice in the legal sector to share learning and information and so this virtual catalogue was deployed in preference to traditional print, so that it would be shared…

E-COMMS / PRINT: Download and printable PDF: Attitudes To UK Industry study

E-COMMS / PRINT: Download and printable PDF: Attitudes To UK Industry study

A very good way to make data understood is to make it approachable. ‘Industrial strength communicators’ Cadence, wanted to publish information from their sponsored Attitudes To UK Industry study, through a snapshot report of the data that had been gathered. Approachability has of course, to be balanced with an appropriate measure of ‘seriousness’. To meet…

E-COMMS: interactive PDF: IGD Impact Report 2012

E-COMMS: interactive PDF: IGD Impact Report 2012

Following the success of the 2011 Impact Report, 2012’s was to be an ‘evolution of a familiar theme’. It would then, take its flavour from the tone of the previous year’s, but with a sharp refresh of accents and a few twists in the mix. The Impact Report is engineered to stand apart from most…

E-COMMS / PRINT: Emailed and printed PDF: Ageas escape of water campaign

E-COMMS / PRINT: Emailed and printed PDF: Ageas escape of water campaign

  This is an example of a piece of e-communication that was intended to reduce business and consumer spend(!) by encouraging businesses and consumers to check their building’s water pipes to avoid an escape of water over the Winter period. We are all only too familiar with the deluge of spam in our email inboxes…

E-COMMS / PRINT: iPDF and printed brochure: IGD Impact Report 2011

E-COMMS / PRINT: iPDF and printed brochure: IGD Impact Report 2011

IGD leads and is engaged in a many charitable projects within the food and grocery industry and they publish an annual report on this activity. IGD is aware that ‘traditional’ annual reports can fall into the trap of simply containing a lot of numbers (that most people won’t bother to read) and what is so…

E-COMMS / PRINT: Interactive PDF: IGD water resource report

E-COMMS / PRINT: Interactive PDF: IGD water resource report

IGD provides research and analysis to governments, large corporations and other industry-leading organisations. They are concerned with the accessibility and proliferation of that information across the right channels and so a dual-pronged methodology was used to deliver the report. The report was printed and delivered in paper. It was also constructed as an interactive-PDF that was subsequently…

E-MARKETING: Website: Cadence

E-MARKETING: Website: Cadence

  Cadence are a very intelligent and influential strategic communications agency. They have a great deal to talk about and their world never stands still. Their new website had to convey a lot of information – that would be very frequently updated with news, posts and media centre assets – but at the same time…

Our take on E-MARKETING and E-COMMUNICATION

Our take on E-MARKETING and E-COMMUNICATION

‘What’s in it for me?’… (You’ll need to have an answer to this one – fast.) Some people want to be entertained, but most just want to be rewarded with the relevant information as quickly as possible. We make electronic communications memorable and simple by keeping accessibility and functionality at the core. Although there are…

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