We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
E-MARKETING: Website and brand: IRYS

E-MARKETING: Website and brand: IRYS

IRYS is an award-winning, dynamic and inspirational training and development consultancy. Feedback from IRYS’s clients described that the company was energetic, bright and had a substantial, business-like approach to the delivery of its products and services. These attributes were incorporated into the design of the website as was IRYS’s very unique visual style. At the…

BRAND: Corporate ID: IRYS

BRAND: Corporate ID: IRYS

  IRYS is an award-winning, dynamic and inspirational training and development consultancy. At their core is an approach that their clients have repeatedly described as being energetic, bright and business-like. Naturally, these attributes found their way into the heart of IRYS’s identity – where they were partnered with IRYS’s unique visual style to arrive at the…

BRAND: Corporate ID / brand guidelines: IGD

BRAND: Corporate ID / brand guidelines: IGD

  IGD are a leading industry think-tank for the food and and non-food grocery sector. Their new brand reflected the heritage of the organisation (that is now over 100 years old) as well as their now truly global reach. IGD’s members and clients, as well as UK government departments regard the logo as a mark…

BRAND (ALIGNMENT): Brand/logo guidelines tool: Simply Guidelines

BRAND (ALIGNMENT): Brand/logo guidelines tool: Simply Guidelines

Simply Guidelines was developed by PDA’s brand implementation team in response to the growing demand for clarity and consistency in the general deployment of brands and logos. We supply the product directly to the end-user organisation or via ‘white-label’ through PR and strategic agencies. Thinking from the point of view of someone working within an organisation who…

EXPERIENTIAL: Trade show stands: Philips Sonicare. AN AWARD WINNER!

EXPERIENTIAL: Trade show stands: Philips Sonicare. AN AWARD WINNER!

  An award winner! Officially voted the Best Large Stand at the BDIA show! Philips Sonicare had a lot to talk to dental professionals about at this event. There was a new flagship electronic toothbrush and a ground-breaking electronic flossing product, and Philips was also entering the tooth-whitening market. The Philips Sonicare stands were developed…

EXPERIENTIAL: Shopping centre roadshow: Philips at Westfield

EXPERIENTIAL: Shopping centre roadshow: Philips at Westfield

To influence purchase intent, there’s nothing more effective than taking the product to the customer; especially at Christmas time. And, there was a double-whammy here! Philips had two sets of customers to satisfy; the general public and Boots. Philips wanted to raise awareness of their products as Christmas gifts and drive sales through Boots. Members…

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Over the years, PDA has specified, procured and managed almost every form of marketing activity and asset  there is. So, we know how much they really cost, and, when and how they should be used. In tough times, when budgets are cut, brand and marketing activity is often curtailed or simply stopped. Sales start to…

PRINT: Micro-brochure: IGD Shoppertrack

PRINT: Micro-brochure: IGD Shoppertrack

  The grocery industry think-tank, IGD, gathers together vast amounts of data from its research activities. IGD wanted to provide its members with some thought-provoking  snapshots of some of the key numbers so as to raise awareness of and promote its new Shoppertrack product. By standing up on desks like a greetings card, but still…

EXPERIENTIAL: Exhibition stand: Philips AVENT

EXPERIENTIAL: Exhibition stand: Philips AVENT

Philips AVENT products are renowned for their quality, safety and innovative approach for babies and young children. The product portfolio recently broadened to encompass the needs of a wider age range of children and their families/parents. Philips annually embarks upon a series stands at UK babyshows; where consumers can find out about the whole AVENT range as well…

EXPERIENTIAL: Trade show/exhibition stand: The Anti-Ageing Show

EXPERIENTIAL: Trade show/exhibition stand: The Anti-Ageing Show

Philips had not one, but three, innovative skincare products to show to visitors of the Anti-Ageing Show. These were premium products and needed a premium, but accessible, platform for their introduction to prospective purchasers. The layout of the stand made it very easy for visitors to access and actually try the products, there and then….

PRODUCTION: Point Of Purchase unit: Philips Sonicare

PRODUCTION: Point Of Purchase unit: Philips Sonicare

There’s no better form of promotion than putting the product into the hands of your target market. And, in the professional healthcare sector, you actually have two levels of customers to directly engage with. Your product needs to appeal to (dental) professionals so that they in turn will recommend it to their patients. These Point…

E-MARKETING: Website and brand: AMS Website

E-MARKETING: Website and brand: AMS Website

AMS is a strategic management consultancy that provides integrated support, guidance and leadership to organisations as they approach operational/structural change or realignment to address external influences, or the introduction of a new or improve product or service. The work that AMS conducts is complex and brings together every relevant strand of an organisation. It was…

PRODUCTION: Free Standing Display Unit: Philips Sonicare

PRODUCTION: Free Standing Display Unit: Philips Sonicare

High impact at front of store. Free-Standing Display Units (FSDUs) will be familiar a very familiar sight to everyone who visits supermarkets and high street retailers. These temporary structures are used to push products right into shoppers’ line of sight at the most highly trafficked areas of the store. It comes as no surprise that…

EXPERIENTIAL: Demo room: NEC at The O2

EXPERIENTIAL: Demo room: NEC at The O2

  As one of the key partners of The O2 in London, NEC was given a large room beneath the very seats of the stadium  itself. The room was designed and built as a showcase of the latest NEC technology in a completely interactive environment so that when NEC’s clients were brought in to the…

ADVERTISING: Trade press: YMT Extraordinary

ADVERTISING: Trade press: YMT Extraordinary

  YMT were looking for a fresh approach for their advertising in engineering trade publication. What stood out so clearly for us was YMT’s sharp attention to detail, class-leading standards of customer service and their high-quality-vs-price product offering – on the premise of which we developed the ‘Extraordinary!’ campaign. People in the industry were talking about…

BRAND: Corporate ID: Attitudes to UK Industry

BRAND: Corporate ID: Attitudes to UK Industry

Influential strategic communications agency, Cadence, wanted to invigorate debate around attitudes to UK industry. It’s a subject that most people have an opinion on; especially in the current economic climate. The debate would be underpinned by robust data, gathered from polling representative samples of the UK public, to form a ‘barometer’ of national opinion, and…

E-COMMS: interactive PDF: IGD Impact Report 2012

E-COMMS: interactive PDF: IGD Impact Report 2012

Following the success of the 2011 Impact Report, 2012’s was to be an ‘evolution of a familiar theme’. It would then, take its flavour from the tone of the previous year’s, but with a sharp refresh of accents and a few twists in the mix. The Impact Report is engineered to stand apart from most…

BRAND / PRINT: Certificates: IRYS

BRAND / PRINT: Certificates: IRYS

Give credit where it’s due! IRYS is a dynamic training and development consultancy. It’s delivery of training courses match the vibrancy of its brand and so therefore, do the certificates that are issued to candidates who attend the sessions. Hanging a certificate on a wall is feather in your cap. And, like a display feather,…

EXPERIENTIAL: Training event management: Philips

EXPERIENTIAL: Training event management: Philips

    Philips wanted to host an event to provide training to specialist sales teams to help drive awareness and sales of a new health & wellbeing product. Such events take place ‘behind the scenes’ but are critical to the successful launch and deployment of specialist consumer products. The room (a gallery in central London)…

ADVERTISING: Trade press: YMT Revolution

ADVERTISING: Trade press: YMT Revolution

Following the ‘Extraordinary!’ campaign, YMT wanted to advertise some premium brand products at bargain prices. This was a bolt out of the blue for the industry – or as we put it, an ‘Industrial Revolution!’. The Cyrillic font didn’t make it into print, but as you can see, the revolutionary red stripes did!    …

ADVERTISING: Trade publication [advertising concept]: MWH

ADVERTISING: Trade publication [advertising concept]: MWH

In a sea of technical publications, typically crammed with words, we created this conceptual ad for MWH Soft, to stand a long way out from the crowd. The subject matter in this market place is highly specialised, with those in the industry taking great pride in their level of knowledge and expertise. We made a…

BRAND: Corporate ID / brand guidelines: Kaleidoscope

BRAND: Corporate ID / brand guidelines: Kaleidoscope

  Kaleidoscope was the name given to an international project that brought together the cutting edge of learning and knowledge in the digital science industry, from all over Europe. The brand identity had to be inclusive to reflect the accumulation of expertise – as well as the multinational partnerships that were the projects constituents.  …

EXPERIENTIAL: Trade show/exhibition stand: Philips Sonicare FlexCare launch

EXPERIENTIAL: Trade show/exhibition stand: Philips Sonicare FlexCare launch

  When Philips Sonicare launched their newest innovation, the FlexCare electronic toothbrush, to the UK dental sector, they wanted to ensure that their visitors understood the product inside out. The stand was built to usher visitors through a journey – learning about the heritage of the product through demonstrations and actually trying the product (that…

PRINT: Product & services catalogue / Corporate brochure: MWH

PRINT: Product & services catalogue / Corporate brochure: MWH

  Wallingford Software commissioned a catalogue of their water management software. The catalogue would not only provide solid case studies as working examples of the products, but also include details of the heritage and vision of the company. Potentially then, there would be a lot of copy! The elegance of the cover set the tone…

Our take on BRAND

Our take on BRAND

How many times has any of us gone into a bar and asked for a ‘Coke’? (When actually, all we wanted was a cola). It was reported that in the late 1990’s over 80% of BMW 3-Series drivers in the UK signed on the dotted line to acquire their vehicle without even test-driving it first….

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