We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
We are dedicated to providing effective marketing assets and managing promotional activities that make our clients more influential.
E-MARKETING / ADVERTISING: Web banners: LEDChoice

E-MARKETING / ADVERTISING: Web banners: LEDChoice

LED lightbulbs, at an affordable price point, have come on leaps and bounds in just the last 2 or 3 years. Sophisticated consumers understand the jargon, but for everyone else the benefits of the product need to be made clear, where more often than not the reasons for switching from ‘old fashioned’ lightbulbs to LED…

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Our take on AUDITING: MARKETING ACTIVITY AND ASSETS

Over the years, PDA has specified, procured and managed almost every form of marketing activity and asset  there is. So, we know how much they really cost, and, when and how they should be used. In tough times, when budgets are cut, brand and marketing activity is often curtailed or simply stopped. Sales start to…

PRODUCTION: Free Standing Display Unit: Philips Sonicare

PRODUCTION: Free Standing Display Unit: Philips Sonicare

High impact at front of store. Free-Standing Display Units (FSDUs) will be familiar a very familiar sight to everyone who visits supermarkets and high street retailers. These temporary structures are used to push products right into shoppers’ line of sight at the most highly trafficked areas of the store. It comes as no surprise that…

ADVERTISING: Trade press: YMT Extraordinary

ADVERTISING: Trade press: YMT Extraordinary

  YMT were looking for a fresh approach for their advertising in engineering trade publication. What stood out so clearly for us was YMT’s sharp attention to detail, class-leading standards of customer service and their high-quality-vs-price product offering – on the premise of which we developed the ‘Extraordinary!’ campaign. People in the industry were talking about…

ADVERTISING: Consumer/Trade press: Kawasaki

ADVERTISING: Consumer/Trade press: Kawasaki

  Kawasaki had been building upon their strong reputation for the quality, power and versatility of their working vehicles. The ‘All-rounders’ campaign featured themes and situations that would be familiar to the target audience – with a memorable twist, of course.     OUR TAKE ON ADVERTISING: On average, an ad on an exhibition stand…

ADVERTISING: Trade press: YMT Revolution

ADVERTISING: Trade press: YMT Revolution

Following the ‘Extraordinary!’ campaign, YMT wanted to advertise some premium brand products at bargain prices. This was a bolt out of the blue for the industry – or as we put it, an ‘Industrial Revolution!’. The Cyrillic font didn’t make it into print, but as you can see, the revolutionary red stripes did!    …

ADVERTISING: Trade publication [advertorial concept]: MWH

ADVERTISING: Trade publication [advertorial concept]: MWH

  When you’re the industry leader, you’re bound to have some good stories to tell. Editorial often contains real gems of information that the client organisations really want the reader to digest and remember. Well, why not have a format that makes the message memorable, easy to read and heightens brand awareness into the bargain?…

ADVERTISING: Trade publication [advertising concept]: MWH

ADVERTISING: Trade publication [advertising concept]: MWH

In a sea of technical publications, typically crammed with words, we created this conceptual ad for MWH Soft, to stand a long way out from the crowd. The subject matter in this market place is highly specialised, with those in the industry taking great pride in their level of knowledge and expertise. We made a…

Our take on ADVERTISING

Our take on ADVERTISING

On average, an ad on an exhibition stand has only 3 seconds to capture an individual’s attention before the visitor moves on. In a magazine, this falls to just 1.6 seconds and online it’s a miniscule 1.2 seconds. Advertising can only become successful if it’s noticed – and remembered. Thumb through any publication or website…

© 2015 PDA Marketing
Call us: +44 (0)1372 879343
Email us: marketing@pdalimited.com

PDA Limited,
Maple House, Manor Green Road, Epsom, Surrey KT19 8RN