Cyber Primed is the most robust quality standard in the UK (and beyond) for people-focused cyber security.
The logo needed to function not only as a brand, but also a badge/accreditation mark for organisations that had been recognised has having achieved the stringent compliance measures required by the standard. Such organisations are said to be ‘Primed’!
Quality marks usually need to convey solidity and heritage so as to be perceived as solid and dependable, whereas, the cyber industry is generally considered to be uber-modern. Both factors are rolled in the brand’s flavour through the dual typefaces. The Cyber Primed standard is intended to be easy for client organisations to follow; hence the no-nonsense, ‘plain English’ appearance simplicity, but with an accent colour that you can’t ignore and ‘progressive chevron’ that is a familiar character to everyone using electronic media.
OUR TAKE ON BRAND:
How many times has any of us gone into a bar and asked for a ‘Coke’? (When actually, all we wanted was a cola).
It was reported that in the late 1990’s over 80% of BMW 3-Series drivers in the UK signed on the dotted line to acquire their vehicle without even test-driving it first. Such was the aspirational value of the BMW brand among company car drivers.
Ask people what device they use to clean their floors at home and many will tell you that they use a ‘Hoover’ – even though the chances are that they actually use one of many other brands of vacuum cleaner.
In some situations, a brand can actually take the decision out of the equation for consumers. Many people for instance, are loyal to a brand of washing powder. They don’t need or want to read the packaging to know what the product will do for them… they just pick it up and put it in their shopping basket.
But brands aren’t just a promise to customers and clients – VolksWagen has masterfully penetrated new markets by encompassing the Seat and Skoda brands to sell vehicles that are in fact, based on VW models with a few design tweaks, to groups of completely different consumers.
We are pleased to design a stand-alone mark, but we also devise and implement strategies that bring together other strands of marketing and PR activity to drive the brand message.
But we don’t just leave it there.
We also produce complete brand guidelines, something that we are very good at, to ensure that the integrity of the brand, that our client has worked hard to build, remains intact wherever it is used.